How to set up a Facebook Page for your shop

Before you start

• Your own personal Facebook login. A Page is run from a personal profile, and you need one to make a Page. Don't make a second personal profile for the shop: Facebook allows one personal account per person.
• Your logo. No logo yet? Make one in PicMerchant.
• Your shop's email and website. Customers can see them, so use the shop's, not your personal ones.

Step 1: Create the Page

1. Log in to Facebook, click Pages on the left, then Create Page. On a phone it's Menu > Pages > Create. These are Facebook's own steps.
2. Pick Public Page if it asks, then Get Started.
3. Type the shop's name exactly as customers know it.
4. For Category, start typing what you sell and pick the closest match. You can change it later.
5. Write a short bio: what you sell, who it's for, and your website. Then Create Page.

Step 2: Contact details (and what to leave out)

1. Website: your shop's link.
2. Email: the shop email.
3. Phone: leave it blank unless it's a number you'll really answer for this shop. Facebook can make a phone number hard to take off later, and if you run more than one business, a shared number links them together.
4. Location: if you only sell online, don't add an address. Facebook may suggest one from your ZIP code; clear it.
5. WhatsApp: click Skip unless you use WhatsApp for the shop.

Step 3: Profile picture and cover photo

What Facebook asks for, from its Page photo size help:

The quick way: on the Logo maker page, use Already have a logo?. Upload your logo and download the free pack. It has the round-safe profile picture and a 1640 x 624 Facebook cover, about twice Facebook's size so it stays sharp, with your logo placed up and to the middle, away from the profile circle. You get it in white, dark and your own colour. Nothing about your logo is redrawn by AI.

After uploading the cover, Facebook lets you drag it. Leave it centred, press Save, then look at the Page on your phone too.

Step 4: Your @username and web address

The username gives the Page a short address like facebook.com/yourshop. To set it, per Facebook's username steps: switch into the Page, click its picture top right, then Settings & privacy > Settings > Page setup > Name, and Edit next to username.

• Usernames need at least 5 characters, only letters, numbers and periods, and no .com.
• Brand new Pages may not be able to pick one straight away. If it won't save, try again in a day or two.
• Test it: open facebook.com/ plus your username in a private window. If you see This content isn't available, the username isn't on your Page. It didn't save, or someone else has it. Try a close version like yourshopstore.

Step 5: The action button

1. On the Page, click ··· (Options), then Add action button. These are Facebook's steps.
2. Pick Shop now or Learn more and give it your shop's link.
3. Avoid Call now unless you want calls: it needs a phone number on the Page.

Step 6: Your first posts

• Tall videos post as Reels. Product videos turns up to 8 product photos into a short tall video.
• Before and after photos work well. Make the after with the background remover, then add your watermark so the photo stays yours when it's shared.
• Also on YouTube? See how to set up a YouTube channel for your shop. The same free pack has the YouTube banner and watermark.

Questions